From concept
to experience
Exhibitions, public art, and brand collaborations — led with creative direction, project management, and full delivery.
// across the UAE, Saudi Arabia & beyond
Areas of Expertise
Exhibition Strategy & Project Direction
Strategic planning and delivery of exhibitions from concept and narrative development to production and final installation.
Focused on clear structure, responsible leadership, and seamless execution across creative, technical, and stakeholder teams.
Cultural & Business Project Leadership
End-to-end leadership of cultural, institutional, and brand-led projects, ensuring alignment between creative vision, business objectives, and operational delivery.
Projects are guided by strong processes, accountability, and collaborative working methods.
Public Art & Urban Space Activation
Strategic planning and coordination of public art and site-specific installations within urban environments.
Managing artists, consultants, contractors, permits, fabrication, and installation to transform public spaces into meaningful, well-executed cultural environments.
Brand Partnerships & Immersive Experiences
Development and delivery of immersive cultural experiences in collaboration with international brands, institutions, and partners.
Focused on concept development, storytelling, and high-quality execution that creates lasting audience impact.
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